Sézane

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In a collaboration, Sézane, the celebrated French fashion brand, and Caffe Luxxe, renowned for its artisanal coffee, have united to create a unique cross-promotional campaign. This partnership combines sophisticated fashion with premium coffee, offering an exceptional experience for their shared clientele.

What We Did:

• Custom Apparel Design
• Social Media Marketing
• Custom Hand-Out Cards
• Drive Sales
• Boost Foot Traffic

Our strategy was to create exclusive offers that would drive new customers to both businesses with the announcement of the partnership. We did so with exclusive offers for every purchase at Sézane, customers receive a free drink card redeemable at Caffe Luxxe. Similarly, a drink purchase at Caffe Luxxe entitles customers to a free gift or free shipping on Sézane’s products. This reciprocal offer aims to drive traffic and create a seamless shopping experience between the two brands. We created cstom Apparel Design collaborating with Sézane’s production and design team, we developed a bespoke Caffe Luxxe barista shirt featuring the charming phrase “Amour, Caffe, Creme.” This limited-edition shirt adds a touch of style to the coffee experience, reflecting the elegance of the partnership Lastly, we made a social media campaign. A creative social media campaign was launched in collaboration with Sézane’s social media team. This campaign features engaging content that highlights the partnership, showcasing exclusive offers, behind-the-scenes moments, and interactive posts to connect with audiences and amplify the campaign’s reach.

The Results:

Increased Engagement: The campaign successfully drove new customer traffic to both Sézane and Caffe Luxxe, resulting in a notable increase in foot traffic and sales.
Enhanced Brand Connection: The collaboration strengthened brand loyalty among existing customers while attracting new ones through the appealing offers and unique shirt design.
Effective Promotion: The social media campaign effectively engaged followers, creating buzz around the partnership and enhancing brand visibility.

The Sézane and Caffe Luxxe partnership exemplifies how brands from different sectors can collaborate to offer a distinctive and valuable experience to their customers. By combining fashion and coffee in an innovative way, this campaign has set a new standard for successful cross-promotional strategies.